Page 11 - Clinical Strategy 2024-2029

CLINICAL STRATEGY 2024-2029

telehealth where appropriate at a service level where required.
 Develop a central operational structure  Invest in the physical infrastructure
for our clinical sites ensuring effi cient across our units, including a new
support and sharing of best practice for small animal referral facility, ensuring
non-site specifi c activity our investments are based on robust

 Develop a deeper and more nuanced business cases articulating the value
understanding of our clients, both of the investment fi nancially and
current and potential, and our positioning strategically
in the market allowing improved targeted  Build the capability of our clinical
marketing and general promotion to leaders and managers to promote a
support our primary, secondary and positive working environment where
tertiary referral caseload; explore diffi cult conversations can be held with
opportunities for driving caseload confi dence and where teams feel valued,
through partnerships with corporates, listened to and engaged
charities and insurers
 Continuously improve our communication
with clients and referring vets ensuring
feedback is acted on, and positive
relationships nurtured, not only at an
individual level, but also by improving
systems and processes

 Deliver robust and agile reputation
management processes and initiatives
both proactive and reactive, designed to
support Clinical Services as a whole and

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