Page 19 - Eclipse - Autumn/Winter 2023

GENERAL NEWS

The meme and voice of

an NHS animation video to

increase vaccine uptake

Vaccination proved an effective tool NHS England and the British Society You can find out more here:
in fighting the Covid-19 pandemic. for Immunology. www.rvc.uk.com/childhood-vaccines
However, millions of children missed out He has even become a meme! Entitled
on routine vaccination, such as measles, ‘do you know how vaccines work?’, this
during the pandemic and now there is a short video has been watched on social
worldwide campaign to restore essential media over 15,000 times and is shared
immunisation coverage to at least the in GP surgeries, health clinics and other
levels in 2019.
organisations throughout the UK.
Termed ‘the Big Catch-Up’, one of the The aim is to provide help to everyone to
RVC’s scientists, Dr Donald Palmer, allow them to make informed decisions
Associate Professor of Immunology, is about vaccination.
contributing to this effort by co-scripting
and narrating an informational animation You can watch the video here:
video, which is a collaboration involving www.rvc.uk.com/how-vaccines-work

New Vice Principal for Clinical Services

Following an international search, Of her appointment, Amanda said: “I am
Amanda Boag, a European and American delighted to be joining the leadership
recognised specialist in Emergency and team at the RVC at such a pivotal time
Clinical Care, has been appointed as for the organisation, our profession
Vice Principal (Clinical Services). and the sector. Delivering clinical
service innovation and high-quality
Ms Boag joins the RVC from the private care, alongside the nurturing of the next
sector, bringing 15 years of esteemed generation of veterinary professionals,
experience, including as Clinical Director has been the key driver throughout my
at Vets Now, during which she was career. On a personal level I am very
responsible for clinical innovation, much looking forward to coming back
quality and veterinary professional to the institution where I started my
development across 60 sites, and, most veterinary journey 25 years ago.”
recently as Chief Medical Officer at IVC
Evidensia, where she led the learning achieving board certification in both Stuart Reid added: “We are thrilled
and development and clinical leadership Internal Medicine and Emergency and that Amanda will be joining the team
teams across the global business. here at the RVC as we seek to move
Critical Care. She remained at the RVC
Drawing on this expertise, Ms Boag until 2008, working as a Lecturer in our veterinary services to the next level.
The changing face of clinical offering
will lead one of the largest academic Emergency and Critical Care. and our embedded clinical educational
clinical operations in the world, providing In recognition of her expertise, Ms Boag programmes require vision and
clinical care, training and advice to an was an elected member of RCVS Council leadership, and Amanda’s experience
international clientele. She will also be for eight years, from 2012 to 2020 and and drive will be central to our success.
a member of the RVC’s senior team, served as its President from 2018 to With the evolution of both general
helping lead significant expansion of its 2019. She was also Founding President practice and specialist environments
clinical facilities as it looks to the next of the European College of Emergency and the rapid advance and significance
chapter in its 230 year history. and Critical Care (ECVECC 2014-2018) of new technologies on our reach and
Ms Boag graduated from the University and is a Treasurer of the European Board impact, it is an exciting prospect and one
of Cambridge in 1998 and subsequently of Veterinary Specialisation board. She is in which I know Amanda will deliver.”
completed further clinical training at the chair of Trustees for RCVS Knowledge.
RVC and the University of Pennsylvania,
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